A controversial IVF lottery will launch in Britain this month giving prospective parents the chance to win thousands of pounds toward expensive fertility treatments in top clinics.
The scheme, which the media have dubbed "win a baby," has already run into trouble on ethical grounds with critics calling it inappropriate and demeaning to human reproduction.
Britain's Gambling Commission has granted a license to fertility charity, To Hatch, to run the game from July 30.
Every month, winners can scoop 25,000 pounds' ($40,175) worth of tailor-made treatments at one of the UK's top five fertility clinics for the price of a 20 pound ticket bought online. The tickets may eventually be sold in newsagents.
The lottery is open to single, gay and elderly players as well as heterosexual couples struggling to start a family.